AYUSHMAN BHARAT CENTRES RENAMED AS AYUSHMAN AROGYA MANDIR
Why in the News?
- The Union government has decided to rename existing Ayushman Bharat and Health Wellness Centres (AB-HWCs) as ‘Ayushman Arogya Mandir’ with the tagline ‘Arogyam Parmam Dhanam.’
- States and Union Territories are urged to complete the rebranding process by the end of 2023
Healthcare Objectives:
- Ayushman Bharat centres, now Ayushman Arogya Mandir, aim to provide comprehensive primary healthcare, covering maternal and child health services, along with free essential drugs and diagnostic services.
- The centres offer screenings for hypertension, diabetes, oral, breast, and cervical cancer.
Implementation Instructions:
- States are instructed to upload photographs of the rebranded primary health facilities onto the AB-HWC portal.
- The National Health Mission (NHM) logo is to be retained in the rebranded centres.
Rationale for Renaming:
- The wellness centres have successfully shifted healthcare delivery from illness to wellness.
- The decision to rename aims to realize the vision of Ayushman India.
Multilingual Branding:
- If scripts other than Devanagari (Hindi) or English are used, the full title can be translated into the State language(s), while the tagline must be transliterated in the State language(s).
Financial Allocation:
- The funds required for renaming the existing facilities have been proposed at ₹3,000 per facility.
- There are over 6 lakh Ayushman Bharat centres across the country.