SYLLABUS
Chapter 1 – Digital Marketing Introduction
- What is Digital Marketing
- How digital marketing is helpful in today’s scenario
- Overview of various Digital marketing channels
Chapter 2 – Website Planning Process
- Basics of website design and development.
- Elements of a good website
- Responsive web design and its importance
Chapter 3 – Social Media Marketing
- Introduction of social media marketing
- Understanding different social media marketing
- Developing a social media marketing
- media advertising
Chapter 4 – Email Marketing
- Introduction of Email Marketing
- Building an email list
- Creating effective email campaigns
- Email automation and segmentation
Chapter 5 – Content Marketing
- Introduction of Content Marketing
- Understanding different types of Content
- Developing a content marketing strategy
- Creating and publishing different types of content